Peloton Pulls Ad Starring Chris Noth After He Was Accused of Sexually Assaulting Two Women
The viral ad starring Chris Noth as And Just Like That’s Mr. Big has been archived as Peloton looks into the allegations made against Noth. *trigger warning* This article discusses sexual assault.
Yesterday The Hollywood Reporter broke the story that two women are accusing Chris Noth of sexual assault. Chris Noth is most famous for his roles on Law & Order and Sex and the City. With the recent reprisal of his role as Mr. Big for the HBO Max reboot of Sex and the City, And Just Like That, Noth has been in the limelight a lot more than he has been in recent years. This inspired the women to come forward with their stories.
Noth came back for And Just Like That, but his character was killed off in the first episode when he has a heart attack after riding his Peloton exercise bike. Already on the decline, Peloton stocks continued to dive after the episode premiered last Thursday. But the Peloton team clapped back with an ad starring Chris Noth with a voiceover by Ryan Reynolds. The ad went viral and was viewed over 3 million times.
But when the allegations emerged against Noth, Peloton pulled the ad and released the following statement.
“Every single sexual assault accusation must be taken seriously. We were unaware of…
